Beyond Entrepreneurship

تأليف : James C. Collins

النوعية : التسويق وإدارة الأعمال

Beyond Entrepreneurship: Turning Your Business Into an Enduring Great Company by James C. Collins..This inspiring work provides entrepreneurs with building blocks to help their companies sustain high performance, play a leadership role in their industries, and remain great for generations. Includes plenty of real-world examples drawn from Nike, L.L. Bean, Wal-Mart, Federal Express, and other success stories.

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