The Business Book

The Business Book

تأليف : Malcolm Gladwell

النوعية : التسويق وإدارة الأعمال

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Packed with innovative graphics and simple explanations of business concepts, from managing risk and alternative business models to effective leadership and thinking outside the box, 'THE BUSINESS BOOK' covers every facet of business management.



Big ideas make great business thinkers and leaders. From Adam Smith and Andrew Carnegie to Bill Gates and Warren Buffett, 'THE BUSINESS BOOK' is perfect for college students, would-be entrepreneurs, or anyone interested in how business works.

'THE BUSINESS BOOK' is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. It also features inspirational business ideas and over hundred memorable quotations narrated by James Cameron Stuart.

Packed with innovative graphics and simple explanations of business concepts, from managing risk and alternative business models to effective leadership and thinking outside the box, 'THE BUSINESS BOOK' covers every facet of business management.



Big ideas make great business thinkers and leaders. From Adam Smith and Andrew Carnegie to Bill Gates and Warren Buffett, 'THE BUSINESS BOOK' is perfect for college students, would-be entrepreneurs, or anyone interested in how business works.

'THE BUSINESS BOOK' is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. It also features inspirational business ideas and over hundred memorable quotations narrated by James Cameron Stuart.

Malcolm Gladwell is the author of five New York Times bestsellers—The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overl...
Malcolm Gladwell is the author of five New York Times bestsellers—The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the TIME 100 Most Influential People list and touted as one of Foreign Policy's Top Global Thinkers.