Packed with innovative graphics and simple explanations of business concepts, from managing risk and alternative business models to effective leadership and thinking outside the box, 'THE BUSINESS BOOK' covers every facet of business management.
Big ideas make great business thinkers and leaders. From Adam Smith and Andrew Carnegie to Bill Gates and Warren Buffett, 'THE BUSINESS BOOK' is perfect for college students, would-be entrepreneurs, or anyone interested in how business works.
'THE BUSINESS BOOK' is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. It also features inspirational business ideas and over hundred memorable quotations narrated by James Cameron Stuart.
